Born out of a proactive brief, to get more people to donate blood on World Blood Donation Day (June 14th). We took the iconic red Google Maps location pin, and flipped it to symbolize a drop of blood. We are still hoping to see this one through. 🤞
The Insight
Donating blood is easier and more convenient than people realize. In most major cities in the US, your nearest blood donation center is just a walk away.
The Design Idea
A simple, yet powerful graphic - an upside down Google Map location pin looks like a drop of blood.
On June 14th, we will drop upside down red pins all over Google Maps, showing every single blood donation center in America. An unmissable symbol that reminds people to go and donate.
Role - Conceptualization