Advancements in modern medicine make amazing things possible. So, we got a heart attack survivor to record a radio spot while river rafting, a diabetic while paragliding, and a 64-year-old while running a marathon in the Himalayas.

The campaign won BBH India ‘Radio agency of the Year’ at the Golden Mics. It was also recognized at Cannes Lions, One Show, Kyoorius D&AD and more.