We took the thumbprint, the symbol of illiteracy in India and showed children overcoming it. Won ‘Best International Campaign’ at The Drum Awards. Featured in APAC Work of the Week and Communication Arts.

Role:
Conceptualization and creative direction.

CCO: Russell Barrett
CD: Sapna Ahluwalia & Yohan Daver
Copywriter: Sean De Jervis Sequeira
Art Director: Kushal Birari, Rebecca Daniel, Shirin Kekre, Chetan Mahajan

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