Barbie has seen A LOT of makeovers. But none, this significant. To announce Mattel’s corporate goal to use recycled, recyclable or bio-based plastic materials in all products and packaging by 2030, we launched ‘The Barbie Loves the Ocean Collection’. The first Barbie collection made from recycled ocean-bound plastic.
Role -
Conceptualization and creative direction.
CCO: Ned McNeilage
CD: Sapna Ahluwalia & Yohan Daver
Art Director: Erica Barringer
Copywriter: Conner Schrock