A nationwide study kick-started an integrated campaign that proved everyone (even seemingly good people) would abandon their morals… for the right price. 🤑
Role -
Leading the pitch, creative direction.
CCO: Erica Roberts
ECD: Estefanio Holtz
GCD: Yohan Daver & Sapna Ahluwalia
ACD: Jason Lane & Christopher van der Kleed
Head of Design - Hernan Ibanez