For the launch of Heineken Silver, a less bitter, lighter Heineken, we came up with the platform, ‘All the Taste, No Bitter Endings’. From the launch films, to the design system, OOH, celeb partnerships, sponsorships and everything else, we've been building this brand from the ground up. It’s been fun. Along the way, we drank a lot of beer! 🍺
If New Heineken Silver was…
Role -
Leading the business,
conceptualization, creative direction.
CCO: Erica Roberts
ECD: Estefanio Holtz & Kasia Canning
GCD: Sapna Ahluwalia & Yohan Daver
Head of Design - Hernan Ibanez
Senior Designer - Jin Kim
ACD: Greg Bruce & Jack Graham
ACD: Sam Mindich & Rodrigo Nakaza
CCO Publicis Worldwide: Bruno Bertelli
Le Pub CCO: Mihnea Gheorghiu
Le Pub Business Director: Francesca Baldrighi