THE FACE OF CHILD LABOUR
We created a giant art installation in the shape of a child's face that highlighted the industries that are most notorious for employing child labour. With the help of brooms, firecrackers, cycle chains, buttons, saw dust and more, we created more than just a face… we created the face of child labour.
The art installation was created in one of the busiest shopping complexes in Mumbai. It led to our film, posters, print and social. It also generated tons of organic conversation and PR.
This campaign was recognized at Spikes Asia and Kyoorius D&AD. But much more importantly, the campaign managed to garner generous donations which helped in rescuing 23,000 children from the clutches of child labour.
Role -
Conceptualization and art direction.
CCO: Russell Barrett
ECD: Rajesh Mani
CD: Sapna Ahluwalia & Fritz Gonsalves
Illustrator: Anant Nanvare