These are pieces of work that aren’t in English and need tons of cultural context. But we are really proud of them, and couldn’t NOT include them…
(Can explain them in detail, over a drink 🍻)
UBER - MOVE FORWARD
Uber India’s first ever brand campaign.
These social films got over 50M
combined views across platforms.
DPA - REAL IS RARE
It went on to become one of our most popular pieces of work. Both our moms believe this is the best ad we’ve ever made. Don’t argue with our moms.
ACKO - PAISA VASOOL INSURANCE
We helped launch Acko - India’s first fully digital insurance company. We worked on everything, from their logo, to their website design and launch film. This film celebrates all things ‘paisa vasool’ (value for money), with an octopus who knows how to get a deal.
In India, you cannot show any alcohol in alcohol ads. Go figure. We came up with a graphic solution that shows a beach, and a glass of Corona…
Virgin Mobile was one of the first phones in India to launch a "Mobile Tracker" feature. It would let users track down their phones in the event of theft. We used traditional wrap-around strips on magazines to visually demonstrate this handy feature and tell an interesting story. This simple solution won a Cannes Bronze.
Credits - Sonal Dabral, Russell Barrett, Sapna Ahluwalia, Vishal Munyal.
A running track inspired by the city of Mumbai.
